Who is AI Coaching for?

Non-technical founders, solopreneurs, and operators who want to get personally fluent in AI without hiring a full consulting engagement. Ideal if you feel you are missing something by not using AI daily, are tired of generic AI courses that do not match how you actually work, or want a sounding board as you rebuild workflows around AI tools.

What does a typical month look like?

Two 45-minute one-on-one video sessions (live or recorded), a shared working doc with prompts and workflows tailored to your role, an async Slack or email channel for questions between sessions, and one "homework" workflow we pick together and iterate on through the month. Minimum commitment is one month. Pause anytime.

Will I learn to code or build automations?

Only if you want to. Most coaching clients do not write code. We focus on prompt craft, AI-assisted work in tools you already use (Docs, Sheets, email, your CRM), and knowing when to escalate to a built automation. If you want to go deeper technically, we can, but it is not required.

Enablement · Ongoing

AI Coaching for Business Owners

A fractional AI advisor without the full-time hire.

Book a free discovery call Get your free opportunity map →

What it is

Here's the short version.

AI Coaching from PerezCarreno & Coindreau is a monthly retainer for business owners and executives who need a trusted AI advisor on call, not a full-time chief AI officer. You get two 60-minute 1:1 calls a month plus async Slack access to Armando for vendor reviews, prompt help, tool selection, and strategic decisions. The fractional advisory model sits alongside the four core engagement types: it works well as a steady-state relationship after an implementation project, or on its own for founders learning to use AI in daily operations. Senior expertise, predictable monthly cost, no long-term contract.

Timeline

Ongoing

Best for

Owners who want a trusted AI advisor on speed-dial

What you get

Everything in the box.

Each engagement is scoped and quoted up front, so the work is clear before we start.

Kickoff + goal-setting session
Two 60-minute calls per month
Slack access for questions between calls
Vendor proposal reviews (up to 2/month)
Prompt-library curation tailored to your role
Quarterly review with written summary

Who it's for

Is this a fit for you?

Founders and CEOs making AI investment decisions

Ops leaders rolling out AI across multiple teams

Owners who want a sounding board, not another vendor

Businesses too small for a full-time CAIO but too serious to wing it

How it works

4 clear steps.

Onboard

Goal-setting session to align on priorities for the next 90 days. You set the agenda going forward.

Cadence

Two 60-minute calls per month, recorded if you want them. Slack is always open for questions.

Reviews

Vendor and proposal reviews on demand. Typical turnaround: 24 to 48 hours for written feedback.

Renew

Month-to-month, cancel any time. Quarterly written summary for your team or board.

What you walk away with

The outcomes.

Better AI investment decisions, fewer dead-end tool purchases

Faster turnaround on vendor and proposal reviews

Prompt libraries that make your daily work noticeably faster

A trusted technical voice embedded in your leadership loop

FAQ

AI Coaching for Business Owners: questions we hear

Who is AI Coaching for?: Non-technical founders, solopreneurs, and operators who want to get personally fluent in AI without hiring a full consulting engagement. Ideal if you feel you are missing something by not using AI daily, are tired of generic AI courses that do not match how you actually work, or want a sounding board as you rebuild workflows around AI tools.
What does a typical month look like?: Two 45-minute one-on-one video sessions (live or recorded), a shared working doc with prompts and workflows tailored to your role, an async Slack or email channel for questions between sessions, and one "homework" workflow we pick together and iterate on through the month. Minimum commitment is one month. Pause anytime.
Will I learn to code or build automations?: Only if you want to. Most coaching clients do not write code. We focus on prompt craft, AI-assisted work in tools you already use (Docs, Sheets, email, your CRM), and knowing when to escalate to a built automation. If you want to go deeper technically, we can, but it is not required.

Who leads this work

Armando J. Perez-Carreno

Est. 2008

Every engagement is led by Armando J. Perez-Carreno, founder of PerezCarreno & Coindreau and host of The Web Talk Show. He's shipped production software for 18+ years and served 100+ businesses across 11 industries. He's an Upwork Expert-Vetted engineer (top 1%) and a lifelong San Antonian who works in English and Spanish. Past clients include IBM, GoDaddy, and FEMSA.

Read Armando's bio → Listen to The Web Talk Show →

More services

AI Strategy & Audit

Before you spend money building anything, you need to know what is worth building. We sit with your team, map your actual workflows, find where time and money are being spent on work AI can do, and rank the opportunities by ROI.

Learn more → 2

Custom AI Automation

The work that runs your business in the background. Invoice processing, lead follow-up sequences, data entry between systems, appointment scheduling, recurring reports. The repetitive work your team does every day that consumes most of their week and adds zero strategic value.

Learn more → 3

AI Integration & Development

Most AI tools on the market are built for a generic customer who does not exist. They cover about 60% of what you need, and the last 40% is the part that matters most. This is where we build the system from the ground up, shaped around your workflow.

Learn more →

Let's talk

Let's see if this is right for you.

Book a free 30-minute call. We'll look at your work together and tell you honestly where AI helps, and where it doesn't.

Book a free discovery call Get your free opportunity map →

We usually reply within a day.

Last updated June 2026